As a marketing consultant, I have had the privilege of working with in an official capacity or through networking with a variety of entrepreneurs, industries, and niches.
There is a common phrase that is similar to “glass half full or half empty” that I would like to cover first: “There are only so many pieces of the pie” OR “The pie is infinite and everyone is able to get a piece.”
Both of these are true in their own way and that is what we are going to get into.
If you are thinking of starting your own business, but not sure if you will be able to make a go of it, this article is for you! If you decide you would like to pursue your entrepreneurial dream, definitely check out the Build a Business eCourse!
Most Common Industries
Some of the most common industries I have seen for entrepreneurs are
- Something related to marketing (such as myself)
- Virtual Assistants
There are so many individuals that fall into one of these categories from all over the world. Especially in the marketing and virtual assistant sections, there is competition when it comes to pricing. You can pay for an American based entrepreneur at $100 an hour or you can pay a Philippines based one at $5 an hour.
There is an argument about pay rates for those who live in different countries or who hold those nationalities. But I want to focus more on industries and “pie pieces” than pay in this article.
In regards to bloggers, there are so many bloggers looking to sell their affiliate links and promoting their material.
It makes us wonder if it is possible to succeed when there are so many people out there. But this all comes down to what your niche is and who your target market is.
What are Niches?
A niche is actually a French word that describes being focused/concentrated/specialized in a specific area. If you aren’t sure who your target market is, please be sure to check out Build a Business eCourse!
What makes each and everyone of those industry members standout is for their niches. It is helpful to have a very specific niche and target market of course, but often, you might find yourself not sure at the beginning and that is OK!
This is where there is enough pieces of pie for everyone! For example, in regards to marketing, there can be a copywriter who specializes in helping sex coaches versus a graphic designer who specializes in helping animal product companies.
This is all in the same umbrella of marketing, but they offer completely different services to completely different audiences.
Even with virtual assistants. You can help with podcasters or you can help with entrepreneurs that own bakeries.
Each business that you serve, each different target market has different needs and areas to be filled.
You Will Get Pie
The biggest step is just starting. You won’t get one million subscribers right away from starting your YouTube or Podcast. It will take time.
You won’t get 20 steady clients as a graphic designer. It will take time.
Knowing what specific area you would like to serve is key. If you are a coach, do you want to be a business coach? What section of business? What areas of business? Or, do you want to be a life coach? Do you want to help stay-at home moms? Do you want to help older entrepreneurs to standout online?
Once you have established which niche you want to conquer, this will also save you time applying to jobs and sending in proposals. When you know who you are targeting, you can just spend your time networking and sending off proposals to those specific people rather than 100 people who might only hit 2 of those you can actually help.
So, to the future entrepreneurs or those who have just started, don’t worry, you will get a piece of the pie, you will succeed. Just keep moving forward!