As a marketing and branding professional, I have been seeing a lot of people, future entrepreneurs, turning to the virtual world to start businesses especially during this lock down time.
Since people’s budgets are limited when starting a new business, I thought to create a marketing guide to help get the ball rolling.
Things Future Entrepreneurs Should Know
Know Your Target Audience
Entrepreneurs are so passionate about their product or service they seem to forget if it is what their target market is looking for? If this is a service or product people are interested in, is your branding resonating to them?
Future entrepreneurs should pick a logo and colors that resonate with the target market. Your target market will be more eager to engage if they relate to your company more than just the need for your product or service.
Prepare a Business/Marketing Plan
Now that you know your target market, a wise course of action is to list out the different steps you can take in your business and marketing.
A lot of entrepreneurs are not sure how to start their business or online presence. They have too much they want to do. The best for future entrepreneurs is to list everything out and order them via priority and what is easy to cross off your list.
Studies show that crossing items off your list makes you more confident for the rest of tasks. Do the easy ones and the most necessary ones first.
Go Outside Your Comfort Zone
Entrepreneurs know that starting your own business is scary. It definitely can be considered going outside your comfort zone. For future entrepreneurs, the biggest advice is to just do it!
You will feel uncomfortable and you will feel nervous, but the end result will be worth it!
There is a lot to be said about marketing and SEO. Future entrepreneurs should set up their online presence to make sure they are being promoted efficiently and effectively.
However, a big part of social media and regular business is Word of Mouth. A big part of this is networking. This also applies to going outside your comfort zone. If you are not a people person, you will have to become on.
Virtual coffees are now a popular thing. The more you talk about your business, the more others will learn and spread the word about you. There isn’t much a difference between in person and virtual networking in today’s society.
Word of Mouth
You never know where your next client will come from. Do not pass up any opportunity to network or follow leads.
Something might seem small to you, but it could lead to something even bigger.
The ability to follow leads, big or small, goes back to knowing your target market and planning out your business and marketing plan, having a clear view of where you want to go.
If you are looking for branding, marketing, or business help, please get in touch. Let’s bring your brand vision to life!